Using video to attract 3.8 million people for U.S. Census
The U.S. Cencus Bureau launched its 2010 Census recruiting campaign with a new website and recruiting videos targeting a diverse workforce, but mostly women, it seems.
The site desgin is “fun” and the video focus on “why” the these people decided to join the department. Each video is about 30 seconds and allow jobseekers to quickly watch each video.
The Bureau is looking to attract 3.8 million applicants and likely will hire around 1 million temporary staff like they for the 2000 census.
