Archive for the 'Marketing' Category
I recently read John Zappe’s feature on the $33M for an Army recruitment video game. GameSpot reported that $33M was spent over 10 years (year-by-year budget summary is below in Chart 1).
Taking a deeper dive into the story, I learned that the military combined spent about $700 million on recruitment advertising during the President Bush years. $33M amounts to 4.7% [...]
YouTube announced automated video captioning for videos. Converting audio to text in videos will make videos more accessible to deaf people or anyone searching for videos online, but it can also lead to several advantages for search engine optimization, too.
YouTube already allows manual captioning, but most video uploaders don’t take advantage of that feature. To [...]
In the past I’ve wondered what the value of the size of your network on LinkedIn and Twitter is with regards to hiring. Today, I learned in a MediaPost article, Is Twitter A Job Qualification #FAIL? (R/T below), that a Best Buy job description preferred job qualifications of a graduate degree and [...]
CareerBuilder Ends Video Resume Experiment, but that doesn’t mean video resumes don’t work. Video resumes do work they are called “reels”!! Here’s a sample one at http://www.ralphieaversa.com/
If your job requires you to be on “air” or speak publicly then a “video resume/reel” will work today. In the “future” candidate generated video resumes might work too. [...]
Today I was searching for avatars on facebook apps and could not find the app that I was looking for, but I know it was there. I searched using the term “avatar” and I could not find Voki (see www.voki.com), a talking avatar widget. So I do a search for word ‘Voki’ and its the [...]
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